Digital Marketing Manager

Responsibilities

• Develop and execute digital marketing strategies aligned with business goals
• Manage paid advertising campaigns on Facebook, Google, TikTok, and Instagram
• Oversee email marketing automation and CRM campaigns
• Analyze campaign performance and optimize for ROI
• Lead a team of content creators and marketing specialists
• Collaborate with product and design teams on promotional campaigns

Requirements

• 4+ years of experience in digital marketing, preferably in e-commerce
• Proven track record of managing and scaling paid advertising budgets
• Strong analytical skills with experience in Google Analytics and data tools
• Experience with marketing automation platforms (HubSpot, Mailchimp)
• Knowledge of SEO, SEM, and content marketing strategies
• Excellent communication and project management skills

Benefits & Perks